At CPV, we bring world-class paint finishes to life through our commitment to quality. Discover how we deliver excellence across every project.
CPV Paint and Graphics, officially Custom Painted Vehicles, is a world-class production paint shop based in Racine, Wisconsin. The company specializes in custom painting for motorcycles, distinguished by its capacity to manage this process through a highly efficient production system. This approach allows CPV to handle significant volume while upholding the stringent standards necessary to ensure a flawless finish on every single component.
A Heritage of Craftsmanship and Evolution
The foundation of CPV was established in the 1970s as Jay's Custom Painting. The company initially gained recognition painting conversion vans, a service that highlighted the artistic skill of the founder. As market demands shifted, particularly with the decline of the conversion van industry in the 1990s, the company successfully broadened its scope.
This evolution included painting hot rods, SUVs, and pickup trucks for dealerships. Over time, the focus refined, and by the mid-2000s, motorcycles became the primary specialization. Today, this focus remains almost exclusive, supplemented only by specialized production painting contracts, such as those for Case New Holland.
The CPV Production Model: A Unique Competitive Advantage
The operational structure of CPV is a key differentiator. The facility functions as a comprehensive one-stop shop, integrating design and production capabilities seamlessly.
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Integrated Resources: CPV maintains an advanced graphics design department and internally develops all necessary resources for the painting process.
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Departmental Efficiency: The business structure is meticulously organized into specialized departments. This production-style system ensures that highly skilled personnel manage each stage of the process, allowing for precise control over quality and output—a practice critical for maintaining high standards under volume.
This integrated and controlled production methodology is exceptionally rare in the industry, distinguishing CPV from nearly all competitors nationwide.
Commitment to Premium Finish Standards
CPV's reputation is built on delivering premium quality finishes to the motorcycle industry. The required standards are exceptionally high because these painted components are often handled directly and viewed at very close range, not merely from a distance. The finished product must withstand the closest scrutiny.
At CPV Paint and Graphics, production efficiency is successfully combined with world-class artistry, providing customers with unmatched quality and service.
