At CPV Paint and Graphics, we have established ourselves as a leading provider of specialized paint applications, particularly in the motorcycle market. Our journey began with a broad offering encompassing various types of vehicles, or non-vehicular applications. However, as our expertise grew, we recognized our true calling within the motorcycle industry in a production setting.
Over the past decade, we have dedicated our resources and honed our skills exclusively towards motorcycle painting. We no longer provide custom painting services for cars, vans, boats, or helicopters; instead focusing on world class processes to make the best painted parts in the world. This strategic shift reflects our commitment to mastering our chosen niche.
Much like young athletes who explore different positions before finding their specialty, CPV has developed its capabilities through a process of exploration and focus, as well as market trends. We have become renowned for our innovative paint application techniques, custom design work, problem solving, and specialized masking resources. Our customers rely on us for unwavering excellence in these specialized areas.
In the early days, CPV gained recognition for its custom painting of conversion vans during the peak of their popularity in the 1970s and 80s. My dad and CPV’s founder, Jay Wright, was known for his unique airbrushed designs and eye-catching graphics, while my mom, Donna was exemplary at customer service and business management. As market trends evolved, we adapted by perfecting our ability to replicate complex graphics and develop efficient, high-quality production processes that lent themselves well to the demands in the motorcycle market. The business no longer relies on a few ultra-talented artists, but instead captures the contributions of a large talented and committed team of excellent technicians and artists.
Today, we pride ourselves on our hands-on approach to painting, leveraging technology to aid in color matching while maintaining the human touch for superior results. This commitment to quality and attention to detail has solidified our reputation as experts in the field.
Discovering our niche has allowed us to offer unparalleled service and value to our customers. Contrary to concerns that a narrow focus would limit our client base, it has actually fueled our growth and success. We encourage all businesses and individuals to identify their own unique niche, as this focus is key to achieving exceptional results and providing valuable service.
Authored By: Steve Wright
