We Sell Steaks (Not Really)
If I offered to sell you my 2021 Harley-Davidson Road Glide at market price but you had no interest in owning a motorcycle, you wouldn’t buy it. But if I offered to sell it for $1000, you would jump at the opportunity even if you had to call your friends, uncle, or neighbor to borrow the money. As a consumer, value trumps price, but both are subject to desire ...
Never Get Bored with the Fundamentals
When I was in the 7th grade, I joined my junior high wrestling team. This team was led by Coach Herbrechtsmeier, whom we affectionately called “Herb” for good reasons. Herb was a principled coach and had led his teams for several years to be the city champions. My first exposure to the idea of establishing fundamentals came at my first wrestling practice, when ...
The Power of Habit
Curtis was a dishwasher before he hit the jackpot. It was 1982, and it felt like a typical night. Curtis bought a lottery ticket like he normally would. He may not have carried any expectancy that this ticket would be the one. Much to his amazement, Curtis went from living paycheck to paycheck to 5 million dollars in the bank. His life from that point forward ...
CPV Paint and Graphics Creates Attention-Getting Paint Scheme for Harley-Davidson's New Del Mar LiveWire Motorcycle Launch
Wisconsin based CPV Paint & Graphics has been painting custom designs and luxury paint finishes for over 45 years, and the business continues to grow as manufacturers look for special ways to differentiate their products from others. FRANKSVILLE, Wis., June 13, 2022 Historically, Harley-Davidson motorcycles have been recognized for their unique paint colors and ...
Preparation Primer
I remember this like it were yesterday. A disappointed customer brought in a bike with a brand-new paint job. The gentleman had paid $2500 for the Ruby Red custom paint job in front of me. Although there were many notable aspects, the strengths of this paint job were eclipsed by one fatal flaw: the surface of the motorcycle looked wavy and imperfect. This is the ...
Beautiful Processes Make Beautiful Paint
We can learn a lot about business when looking at machines. Most modern machinery is dynamic in its complexity. If you were to break open a laptop computer, you would quickly realize that it has many parts which are all vital to the right functioning of that machine. If one part breaks, it just might shut down the whole operation. I strive to run my business like ...
Not All Paints Are Created Equal
I was talking with one of my clients this week about cologne. We were conversing over dinner after a long day of working on a masking system project. He mentioned that one of his hobbies is trying expensive colognes. I was strangely fascinated as he described the ingredients that produce these scents. Noticing my intrigue, he proceeded to show me his all-time ...
A CPV Blog?
We’re taking a big step as a company! We’ve decided to write a monthly blog. “Why?” you ask? It’s simple. We want to get to know you better! One of my greatest joys over the years has been connecting with our customers. That’s why we want to extend a hand to you in relationship in a bigger way through this blog. So grab a beer, sit down, and enjoy a good read on ...
Problem Solved — Custom Paint Booths Designed for Custom Motorcycle Shop
Slightly south of Milwaukee, Wisconsin, you’ll find Custom Painted Vehicles (CPV), a shop that specializes in custom paint jobs, restoration and OEM work for motorcycles and motorcycle components. Steve Wright, owner of Custom Painted Vehicles, says that customers come to them with a variety of needs — some are looking for custom designs, while others are looking ...
CPV Expands Operation and Capabilities with Move to Larger Facility
October 04, 2016 -- CPV (Custom Painted Vehicles, Inc.) has just completed the purchase of a 33,000 square foot building that triples the size of their current location and provides the company with many new business opportunities. The new building is conveniently located within the same Racine County commercial business park that has been home to their current ...
